PRIVACY POLICY Last Updated: 2 September 2026 Ignite Experience respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how Ignite Experience collects, uses, stores, protects and otherwise processes personal information when you visit or use our website, submit an enquiry, interact with us online, purchase or enquire about tickets, participate in an event, or communicate with us. This Privacy Policy is intended to explain our approach to personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA). By using the Ignite Experience website, you acknowledge that you have read this Privacy Policy. 1. WHO WE ARE For purposes of this Privacy Policy, "Ignite Experience", "we", "us" and "our" refers to Ignite Experience and its authorised representatives. "You" and "your" refers to any person whose personal information is processed by Ignite Experience. Ignite Experience operates an events and entertainment business and may organise, promote, coordinate and facilitate events, entertainment experiences and related services. 2. WHAT IS PERSONAL INFORMATION? "Personal information" generally refers to information relating to an identifiable, living person and, where applicable, an identifiable existing juristic person. Depending on how you interact with us, personal information may include: Name and surname. Email address. Telephone or mobile number. Physical or postal address. Company or organisation details. Event-related information. Ticket or booking information. Enquiry information. Communication history. Information voluntarily provided through website forms. Marketing preferences. Technical information relating to website use. IP address and device information. Browser information. Website interaction information. Any other information that you voluntarily provide to us. We only seek to collect information that is reasonably necessary for the relevant purpose. 3. HOW WE COLLECT PERSONAL INFORMATION We may collect personal information when you: Visit our website. Complete a contact form. Submit an event enquiry. Submit an artist enquiry. Request information about an event. Contact us by email. Contact us through social media. Register for an event or activity. Purchase or enquire about tickets through a ticketing platform. Participate in a competition or promotion. Subscribe to marketing communications. Communicate with our staff or representatives. Attend an Ignite Experience event. Interact with our website or digital platforms. We may also receive information from authorised third-party service providers where this is necessary to provide a service or administer an event. 4. INFORMATION YOU PROVIDE THROUGH WEBSITE FORMS Our website may contain forms for purposes such as: General enquiries. Event enquiries. Artist enquiries. Partnerships. Sponsorship enquiries. Bookings. Media enquiries. Customer support. Other business-related enquiries. When you submit a form, the information you provide may be sent to authorised Ignite Experience personnel so that we can respond to your request. Please do not submit unnecessary sensitive personal information through website forms. 5. WHY WE COLLECT PERSONAL INFORMATION We may process personal information for purposes including: Responding to enquiries. Providing requested information. Communicating with customers and prospective customers. Managing event-related enquiries. Processing bookings or registrations. Administering events. Providing customer support. Managing relationships with artists, performers, suppliers and partners. Administering competitions and promotions. Sending event updates. Sending marketing communications where permitted. Improving our website and services. Understanding website usage. Maintaining business records. Preventing fraud, abuse and unlawful activity. Protecting the security of our website and systems. Complying with legal and regulatory obligations. Establishing, exercising or defending legal rights. 6. LEGAL BASIS FOR PROCESSING Where required by applicable law, Ignite Experience will process personal information on an appropriate lawful basis. Depending on the circumstances, this may include: Your consent. Taking steps at your request before entering into a contract. Performing a contract. Compliance with a legal obligation. Protecting legitimate business interests. Protecting rights and safety. Other lawful grounds permitted by applicable law. Where processing is based on consent, you may withdraw your consent where legally applicable. Withdrawal of consent will not necessarily affect the lawfulness of processing that took place before withdrawal. 7. MARKETING COMMUNICATIONS If you have subscribed to receive marketing communications from Ignite Experience, we may send you information about: Upcoming events. New events. Ticket releases. Promotions. Special offers. Competitions. Entertainment experiences. Other Ignite Experience news. Where required, we will obtain appropriate consent before sending direct marketing communications. You may unsubscribe from marketing communications at any time by using the unsubscribe option included in the relevant communication or by contacting us. Please note that even if you opt out of marketing communications, we may still send essential administrative or transactional communications where permitted or required. 8. TICKETING AND THIRD-PARTY SERVICE PROVIDERS Ignite Experience may use third-party providers to provide services associated with events. These may include: Ticketing platforms. Payment providers. Email communication providers. Website hosting providers. Analytics providers. Marketing platforms. Social media platforms. Cloud-storage providers. Event-management systems. Security providers. Other technology or service providers. Where you purchase a ticket or provide information directly to a third-party ticketing platform, that platform may process your personal information under its own privacy policy and terms. We recommend that you review the privacy policy of any third-party platform before providing your information. 9. PAYMENT INFORMATION Where ticket purchases or other transactions are processed through a third-party payment provider, payment information may be collected and processed directly by that provider. Ignite Experience does not intend to collect or store complete payment-card information unless expressly stated otherwise. Payment providers may process your information according to their own privacy policies, security practices and terms. 10. COOKIES AND SIMILAR TECHNOLOGIES The Ignite Experience website may use cookies and similar technologies. Cookies may be used to: Make the website function correctly. Remember preferences. Improve website performance. Understand how visitors use the website. Analyse traffic. Improve user experience. Support marketing activities where applicable. Provide relevant website functionality. Cookies may be: Essential cookies. Functional cookies. Analytics cookies. Advertising or marketing cookies. Where applicable law requires consent, appropriate consent mechanisms may be provided. You can control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality. 11. WEBSITE ANALYTICS We may use analytics technologies to understand how visitors interact with the Ignite Experience website. This may include information such as: Pages visited. Approximate location. Device type. Browser type. Time spent on pages. Referring websites. General website interaction information. Analytics information is used to improve website performance, content and user experience. Where third-party analytics services are used, those providers may process information according to their own privacy policies. 12. SOCIAL MEDIA Ignite Experience may maintain social media profiles and may include social-media links or features on the website. Social-media platforms operate independently from Ignite Experience and may collect and process personal information when you interact with their services. Your use of social-media platforms is subject to the applicable platform's terms and privacy policy. We encourage you to review the privacy settings and privacy policies of the social-media platforms you use. 13. EVENT PHOTOGRAPHY AND VIDEO RECORDING Ignite Experience and/or authorised photographers, videographers, media partners or event personnel may photograph, film or otherwise record events. Attendees may appear in photographs, videos or other recordings captured at an event. These recordings may be used for legitimate purposes including: Event documentation. Marketing. Advertising. Social media. Promotional campaigns. Website content. Publicity. Archival purposes. We will endeavour to handle identifiable personal information responsibly and in accordance with applicable law. If you have a specific concern regarding an identifiable image or recording, please contact us. 14. CHILDREN'S PERSONAL INFORMATION Our website and events are not necessarily directed at children. Where we know that personal information relating to a child is being collected, we will take reasonable steps to comply with applicable legal requirements concerning children's personal information. Where required by law, appropriate consent from a competent person will be obtained before processing a child's personal information. 15. SHARING PERSONAL INFORMATION We may share personal information with authorised third parties where reasonably necessary for legitimate purposes. These parties may include: Ticketing providers. Payment processors. Event venues. Event service providers. Technology providers. Website hosting providers. Email service providers. Marketing service providers. Professional advisers. Legal advisers. Auditors. Government or regulatory authorities where legally required. Law-enforcement authorities where legally required or permitted. Other suppliers or contractors assisting us with legitimate business operations. We do not sell your personal information as a business asset. 16. INTERNATIONAL TRANSFERS Some third-party technology or service providers used by Ignite Experience may store or process information outside South Africa. Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable legal requirements. This may include considering the protection available in the destination country and the contractual or other safeguards applicable to the service provider. 17. HOW WE PROTECT PERSONAL INFORMATION Ignite Experience takes reasonable technical and organisational measures to protect personal information against: Loss. Misuse. Unauthorised access. Unauthorised disclosure. Alteration. Destruction. Accidental damage. Security measures may include appropriate access controls, passwords, authentication procedures, system protections and other safeguards appropriate to the nature of the information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure. 18. DATA RETENTION We will retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law. Retention periods may depend on: The nature of the information. The purpose for which it was collected. Legal requirements. Accounting or record-keeping obligations. Contractual requirements. Dispute-resolution requirements. Legitimate business requirements. When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it where appropriate. 19. YOUR RIGHTS Subject to applicable law, you may have rights relating to your personal information, including the right to: Request access to personal information we hold about you. Request correction of inaccurate or incomplete information. Request deletion of information in certain circumstances. Object to certain processing. Object to direct marketing. Withdraw consent where processing is based on consent. Request information about how your personal information is being processed. Lodge a complaint regarding the processing of your personal information. Certain rights may be subject to legal limitations or exceptions. 20. REQUESTING ACCESS TO YOUR INFORMATION If you wish to request access to personal information that Ignite Experience holds about you, please contact us using the contact details below. Your request may need to contain sufficient information to allow us to identify you and locate the relevant information. We may also need to verify your identity before releasing personal information. 21. CORRECTING YOUR INFORMATION If you believe that personal information we hold about you is inaccurate, incomplete or outdated, you may contact us and request that the information be corrected or updated. We will take reasonable steps to address legitimate correction requests. 22. DATA BREACHES If Ignite Experience becomes aware of a security compromise involving personal information, we will take reasonable steps to investigate and contain the incident. Where required by applicable law, affected individuals and/or the relevant regulator will be notified in accordance with the applicable legal requirements. 23. THIRD-PARTY LINKS Our website may contain links to external websites. Ignite Experience is not responsible for the privacy practices, security, content or policies of third-party websites. When you leave our website, we recommend reviewing the privacy policy of the website you visit. 24. ACCURACY OF PERSONAL INFORMATION We rely on users to provide accurate and up-to-date information. Please notify us if your personal information changes or if you become aware that information we hold about you is incorrect. 25. CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy from time to time. Changes may be made to reflect: Changes in our services. Changes in technology. Changes in applicable law. Changes in how we process personal information. Changes to third-party service providers. The updated Privacy Policy will be published on this website together with a revised "Last Updated" date. 26. POPIA AND THE INFORMATION REGULATOR Ignite Experience aims to process personal information in accordance with applicable South African data-protection legislation, including POPIA. If you believe that your personal information has been processed unlawfully, you may first contact Ignite Experience so that we have an opportunity to investigate and address your concern. You may also have the right to lodge a complaint with the Information Regulator of South Africa, subject to the applicable legal requirements and procedures. 27. CONTACT US For privacy-related questions, requests or concerns, please contact Ignite Experience: General Enquiries: [email protected] Events: [email protected] Additional Contact: [email protected] Please provide sufficient information for us to identify your request and respond appropriately. 28. EFFECTIVE DATE This Privacy Policy is effective from: 2 September 2026 PRIVACY NOTICE By submitting personal information through the Ignite Experience website, you acknowledge that you have read this Privacy Policy and understand how your personal information may be processed as described above. Where consent is legally required for a particular processing activity, appropriate consent will be requested.